Helping Rescue Dogs & Cats Find Loving Homes
What started as a single event sponsorship turned into a cause we care deeply about. Over the past few years, we’ve built a strong connection with Operation Freedom Ride, an incredible nonprofit focused on animal rescue in Rochester. They’re dedicated to rescuing animals — mostly dogs and cats — from high-kill animal shelters across the United States and giving them a chance to find loving homes with new pet owners.
Why Operation Freedom Ride Matters to Us
This mission hits home for us, literally. Several of our team members have adopted rescue pets through Operation Freedom Ride. When you see firsthand how much joy companion animals bring to families, it changes how you look at animal welfare. We’re not just supporters — we’re adopters, advocates, and full-blown animal lovers.
For us, supporting animal rescue volunteers, local animal control efforts, and community-based animal services goes far beyond putting our logo on a flyer. It’s about backing the people doing the hands-on animal handling, transport, and care, and helping more rescue animals get the second chance they deserve.
Four Years of Ongoing Support
We’ve proudly supported Operation Freedom Ride in a few key ways:
It’s been incredibly rewarding to see how our small efforts have helped expand their reach and impact. The number of animals they’ve saved continues to grow every year, and we’re proud to play a small part in that.
Bringing Clients Along for the Ride
One of the best parts? Watching our clients jump in, too. Many have joined us at the tournament and connected with the mission. These shared experiences have led to stronger relationships and real conversations about how businesses can support animal care, even if they’re not in the industry.
By introducing our clients to Operation Freedom Ride, we’re helping expand the organization’s network, and showing how simple it can be to make a positive impact in your community.
Why Animal Welfare Is Part of Our “PosITive Impact”
Our work with Operation Freedom Ride is just one example of how we live out our “PosITive Impact” initiative. We believe in supporting causes that align with who we are, whether that’s education, tech access, or creating a more humane world for animals. When disaster strikes or shelters are overcrowded, organizations like Operation Freedom Ride step in. Supporting them means helping animals receive the care they need, whether that’s transport, medical attention, or a foster home, and backing the people who often assist law enforcement or work with local animal control to save lives.
We’re proud to stand with them. Whether it’s helping rescue pets find a home or helping humans build brighter futures, we’re all in on making Rochester and the broader Upstate NY region a better place to live, work, and care.
Looking to adopt or get involved with animal rescue in Rochester?
Find your next furry family member, or learn how you can help.
